The company also announced “device as a service” (DaaS) to cover small and medium-sized enterprises and the commercial market.

Pavin Vorapruck, managing director of HP Inc (Thailand), said Hewlett-Packard would use the Thai unit as a hub to expand in the Indochina market, including Myanmar, Cambodia and Laos. The move started early this year. As the digital hub of the Indochina market, the Thai unit will provide marketing, consultant work and products to the three countries, which are large-potential markets.

“I think the Indochina market has high potential for growth, since the three countries also have high GDP growth and are new markets that have the potential to expand and leverage the market,” Pavin said.

He added that in Thailand the company this year was moving to divide its operation into three business units. The computing business unit will provide desktop computers and notebooks to the market, the second unit will provide printers, and a graphics solutions business (GSB) will provide digital printing such as building wraps.

The firm is also providing a new DaaS service to support SMEs and the commercial market, so that they can more easily acquire, deploy, manage and refresh personal-computer technologies.

The service has customers use their PCs as a utility – a customer will pay one price per seat on a monthly basis over a three- or four-year period. Meanwhile, customers can get customised services and support from HP such as PC configuration and installation, onsite repairs, data migration, and proactive support. Customers will also get the latest HP technology for subsequent contract periods.

The devices covered under DaaS are commercial desktops, notebook PCs, tablets and workstations.

Pavin said the company had also announced the new HP Elite x2, which is a versatile tablet that offers the productivity of a full notebook and is designed for mobile professionals.