Shih, the Robert and Jane Cizik Professor of Management Practice in Business Administration, will speak on Asian brands going global |and their sales, marketing and |distribution strategies.

He is part of the technology and operations management unit. He also teaches in the Master of Business Administration and executive education programmes.

His expertise is in manufacturing and product development.

He has written or co-authored cases and teaching materials in a range of industries.

His paper “Restoring American Competitiveness” won the 2009 McKinsey Award, and his book “Producing Prosperity – Why America Needs a Manufacturing Renaissance” has called attention to the link between manufacturing and innovation.

Both publications were co-authored with Gary Pisano.

Shih has been conducting extensive research on this topic focusing primarily on companies in mainland China, Japan and Taiwan as case studies.

He has explored the paths taken by his focus companies and how they have managed very different customer needs and cultural differences.

He has queried whether the |global digitisation of communications has made the task easier or harder for them.

His findings draw comparisons from the past and the modern-day challenge.

In his talk, Shih will deliver an array of critical insights into how Asian companies build successful global brands.

Before joining Harvard Busi-ness School in 2007, Shih spent |28 years in industry at IBM, Digital Equipment, Silicon Graphics, Eastman Kodak as well as Thomson.

He has a Bachelor of Science degree from the Massachusetts Institute of Technology and a PhD from the University of California at Berkeley.