Announced at the “g meet 2016” summit held in Bangkok today, a historic Travel Partners Pledge was made between GTA, TAT and a host of global tourism leaders from Thailand’s biggest source markets in Asia Pacific, Middle East & Africa.

Celebrating 41 years in business in 2016, GTA is part of the Kuoni Group. The travel company said it won booking for nearly 14 million room nights per year globally.

Ivan Walter, CEO of GTA, said: “We believe that through our partnership, we will be able to encourage more upscale travellers to visit Thailand to appreciate indigenous travel experiences – lavish accommodation and personalised unique on-the-ground excursions. But most importantly, we want people to enjoy pleasant interactions with Thai culture, its environment and its greatest asset – its Thai people.”