Some 200 participants are expected at the event, a part of the Hong Kong International Film and TV Market (FILMART), from 10am to 12 noon. The event is co-hosted by the Hong Kong Trade Development Council.

China’s film industry grossed more than 40 billion yuan last year, with more than 60 per cent coming from domestic production for the first time. The 2016 Chinese New Year period saw a record increase in box-office takings to 287 million yuan (Bt1.55 billion).

China’s box-office takings are expected to reach 100 billion yuan in 2020, surpassing North America to become the world’s largest film market.

The rapid globalisation of China’s film industry has encouraged several strategic moves and saw co-investments taking place with Hollywood, Britain, India, Japan and South Korea on content, intellectual property, talent, capital, technology and distribution channels.

The panellists include :

Dr Wilfred Wong Ying-wai, chairman of the Hong Kong International Film Festival Society, chairman of the Asian Film Awards Academy and deputy chairman of the Hong Kong Film Development Council. Michael C Ellis, president and managing director of the Asia-Pacific Region Motion Picture Association. Keun-tae Park, CEO and president of CJ Korea Express and CJ Group China Headquarters. Amy Liu, member of the organising committee office of the Beijing International Film Festival and co-founder and senior vice president of EntGroup. Jeane Huang, former director of the Taipei Film Festival and member of the juries of the ninth Asian Film Awards and the 28th Tokyo International Film Festival. Kriengsak ‘Victor’ Silakong, director of the World Film Festival of Bangkok. Li Yansong, president of iQIYI Motion Pictures and vice president of iQIYI.com. and Hao Bin, executive director and chairman of the board, SMI Culture Group.