Managing director Torn Pra-charktam told a press conference yesterday that for this year, the company had budgeted Bt500 million, of which Bt350 million would be used to expand production capacity for prescription lenses, which is a product that generates a good profit.

The remaining Bt150 million this year is for a 360-degree rebranding to support the company’s growth, which has been going at 10 per cent each year.

A total of Bt300 million will be spent next year and in 2018 to penetrate deeper in the US and Aseancountries, especially Indonesia, Myanmar and Vietnam.

About 95 per cent of sales go to the international market, mainly Europe, Australia, New Zealand, the US and the Asia-Pacific region.

In the Asean market, the company aims to distribute its products through joint ventures in Malaysia, Singapore and Vietnam and isstudying and negotiating more for partnerships in Indonesia, the Philippines and Myanmar.

“The company is positive that this major reorganisation and the three years ahead will push the company to be the leader of world-class independent optical-lens manufacturers and to be accepted by consumers globally who extensively use quality optical lenses,” Torn said.

“We also target our revenue to grow by double digits annually.”

The group netted Bt230 million on sales of Bt1.82 billion last year, thanks partly to the continued growth of the global optical-lens market.

There are more than 1.8 billion optical-lens users and the trend is to increase by more than 3 per cent every year.

Thai Optical Group was founded in 1991.

Today, the company has authorised capital of Bt475 million.