The campaign reinforces Nestle’s commitment to always help mothers take the best care of their families. The campaign brings together 27 products from 11 brands under Nestle’s umbrella to offer tasty and nutritious choices, with a range of special customised promotions such as extra-value packs, price discounts, free premium giveaways, and a chance to win lucky draw prizes. The campaign runs from today until April 6 at leading modern trade stores including Tesco, Big C, Makro, and Tops, and traditional trade outlets nationwide.

To promote the campaign, Nestle has integrated marketing activities across multiple platforms including print media, radio, out-of-home, digital channels, and points-of-sales. The company also invites Thai consumers to visit its booths, offering free body-age checks along with nutrition advice in 200 stores nationwide from March 4 to 27.

Nestle is aiming for over 200,000 visitors to the booths.Understanding that every mother plays multiple roles in taking care of her family’s changing needs in a fast-paced world, Nestle created a Web film called “My Super Mom” to recognise a mother’s dedication to her children.

Nestle aims to be a trusted and reliable partner who is always at her side, offering innovative and practical nutrition solutions to help her take the best care of her loved ones. The web film is online at the Nestle Facebook page and YouTube channel, starting from yesterday, Audrey Liow, chairwoman and chief executive officer of Nestle Indochina,Nestle has been in Thailand for more than 120 years, offering delicious and nutritious products, as well as providing nutrition knowledge to help consumers make informed choices, she said. Nestle said it would continue “to provide innovative, science-based solutions to nutrition needs from its large research & development network to enhance the quality of life of Thai families everywhere and every day, in line with our ambition to be the world’s leading nutrition, health, and wellness company trusted by everyone,” she added.