In addition to its long-standing partnership with the Ratchaprasong Square Trade Association, Visa is introducing new participating restaurants along Bangkok’s Skytrain line at shopping malls such as The EmQuartier, Siam Paragon, Terminal 21, and MBK Center.

The food festival runs from today until May 30, offering international Visa cardholders exclusive deals at some of the country’s leading restaurants. More than 150 restaurants will participate in this campaign.

“This campaign will strengthen Thailand’s reputation as the global culinary destination, and help to promote restaurants in key tourist centres in Thailand,” said Visanu Jaroensilp, TAT’s deputy governor for tourism products and business. “For 2016, we have upped the ante by focusing on four-star-and-above restaurants known for their signature dishes.”

Suripong Tantiyanon, Visa country manager for Thailand, said: “We are excited to be working with the Tourism Authority of Thailand once again to promote ‘Thailand Splash and Spice 2016’.

“Recently many interesting restaurant concepts have emerged in Bangkok, attracting gourmands from around the world while boosting tourism numbers. This event celebrates the best the country has to offer and provides some excellent choices for all Visa cardholders.”

The festival complements a number of other high-profile events backed by Visa, such as the Amazing Thailand Grand Sale in June and Spectacular Year-end Sale in November. For 18 years, Visa and TAT have been collaborating to promote Thai tourism globally.