Tetra Pak keen on leadership

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

http://www.nationmultimedia.com/business/Tetra-Pak-keen-on-leadership-30286613.html

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TETRA PAK (Thailand) plans to reinforce its leadership position in the food and beverage processing and packaging industry this year.

The company is focusing on providing a breakthrough portfolio that delivers outstanding performance and quality, while establishing long-term partnerships to drive sustainable business growth for customers.

In line with its 2020 Vision that outlines key trends in the industry, the world’s leading full-system supplier is differentiating itself through customer-led innovation, marketing director Ratanasiri Tilokskulchai said yesterday.

This year, manufacturers will increasingly look to the growing demand for healthy foods and beverages that also address the needs of their busy lifestyles, she said.

The liquid food and beverage market slowed down last year, due to the economic environment and weaker consumer confidence.

However, several innovative products with healthier concepts and redesigned packages were launched to gain the attention of consumers.

According to research by Tetra Pak Thailand, last year the ready-to-drink dairy category reached 1.67 billion litres, soya milk and cereal drinks 748 million litres, juices 143 million litres and ready-to-drink tea 660 million litres.

“To increase our visibility and awareness of Tetra Pak’s leadership position as a full-system supplier among customers in Thailand and across the region, we are participating in THAIFEX-World of Food Asia 2016, the leading trade exhibition for food and beverage,” she added.

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