The company aims to provide farmers with agricultural machinery to help reduce costs and increase productivity, company president Hiroshi Kawakami said.

He added that Kubota Research and Development Asia was born out of the Japanese parent company Kubota Corp’s recognition of Thailand’s potential as a base for conducting agricultural-machinery R&D, especially since agricultural exports from Asean are expected to grow while machinery continues to replace manual labour.

“We understand well the needs of the market and farmers and aim to provide products that are suitable for the different topographies and climates of each country. Our quality products have satisfied farmers worldwide. We will continue to develop Kubota products into a leading global major brand,” he said.

“Siam Kubota recognises the importance of R&D and innovation in developing quality agricultural machinery fit for rice farms and all varieties of field crops. We are dedicated to continuously improving product quality and R&D as well as designing products that meet the needs of farmers in every region to reduce costs, increase productivity, and support a sustainable agricultural sector.

“Kubota R&D Asia utilises modern technology to test all products under rigorous testing processes to ensure quality and accurate results,” he said.