Chief executive officer Sermkhun Kunawong said yesterday that to be ready for the challenges ahead, the company had prepared three main strategies.

The first strategy involves CMO retaining its position as a leading event-management company by strengthening its competitiveness and manpower in line with new technology and more sophisticated clients, particularly in the sport and music industries.

CMO anticipates new requirements from clients wanting high technology for light and sound to support their sport events such as Thai Fight and concerts run by BEC-Tero Entertainment.

Second, the company is expanding its tourist business. Under this business arm, it operates a contemporary cultural show called “Himmapan Avatar” at the Show DC mega-complex on Rama IV Road, and the “Imaginia Playland” theme park and learning centre for kids. It plans to expand to two more locations.

The third strategy relates to its entertainment- and lifestyle-related business serving the increasing demand of customers keen on arts, fashion and partying.

Under this business arm, the company has two subsidiaries, Muse Corporation and Momentum S.

In a bid to achieve the Bt2 billion revenue target by 2018, CMO will invest Bt300 million.

Of the projected revenue, the event business is forecast to generate 70 per cent.

Sermkhun acknowledged that the event industry this year had been stagnant, with growth of less than 5 per cent. But he believes that in the remaining months of the year, the industry will pick up major corporates in the automotive and real-estate sectors that are expected to launch marketing campaigns and events.

CMO is confident it will book at least Bt1.4 billion in revenue this year.