Therefore, we hope to help our partner hotels to enhance customers’ experience through real-time feedback,” Benoit Jolin, vice president for global products, said yesterday.

The company expects to complete the service roll-out to its partner hotels worldwide, including Thailand, in a few months.

“We have received over 5.6 million feedback responses since the trial launch.

More importantly, properties that respond to real-time feedback see up to 10-per-cent-higher post-stay review scores,” he said.

Pimpawee Nopakitgumjorn, director for marketing of Expedia Lodging Partner Services Thailand, said that besides the mobile platform, this new tool would also run on desktops and other platforms.

“The mobile platform is playing a key role in today’s travel business.

In Thailand, 45 per cent of consumer traffic searching for rooms and travel-related services at Expedia sites comes from mobile devices, while 22 per cent make a room reservation via their mobile phone,” he said. The company spent more than US$830 million (Bt29.3 billion) on technology development last year, particularly on the mobile platform, to respond to the increasing demand from small and medium-sized hotel operators.

Last year, Expedia generated $6.67 billion in revenue from its online travel services, which were involved with numerous travel brands comprising more than 200 booking sites attracting more than 450 million unique visitors on a monthly basis, across 35 languages in 75 countries.

The company also spent more than Bt119 billion on advertising its brands and products globally, both online and offline, including on TV and on transit and outdoor media.