“Our focus now is on the Southeast Asia region on top of India and China. After establishing an office in Singapore [and] a joint-venture company with an advertising agency in Indonesia, this is Thailand’s turn,” said Takayoshi Kishimoto, executive creative director of TYO Inc, a major advertising company that is listed on the Tokyo Stock Exchange.
TYO has acquired a 25.1-per-cent stake in Rabbit’s Tale, with the result that registered capital has been raised to Bt6.67 million from Bt5 million.
Kishimoto said his company would support Rabbit Digital Group as a full-service digital creative agency, Moonshot, a digital public relations and content agency, and a newly established firm called Code & Craft, developer of website and digital applications, in terms of investment and sharing creativity and knowledge.
Ranked in the top three in Japan, TYO provides a wide range of advertising-related services covering TV production, video and creative content, and digital media service.
“Apart from Thailand, we are seeking further opportunities in Myanmar and Vietnam for future growth in [our] overseas business. By 2018, we want to achieve 5 billion yen [Bt1.7 billion] in revenue from business expansion in [the] Asia-Pacific region,” he said.
TYO is under a management-integration process with AOI Pro, a Japanese TV-commercial production house, which is expected to be complete early next year. According to the company’s report to the Japanese bourse, AOI Pro has built networks in Southeast Asia and China and has been developing its advertising-video production business based on existing relationships with Japanese advertising agencies and clients.
“Japan seems to be a more advanced country in terms of digital usage and implementation. But [the] Southeast Asian region is in digital transition. We want to learn more about people who are living in this digital era here,” Kishimoto said.
Rungroj Tancharoen, chief executive officer of Rabbit Digital Group, said this would be another success for his business after he entered it just two years ago.
“After welcoming a new partner, the company is restructuring its organisation to increase capacity expansion in order to respond to both existing and new clients’ needs both domestically and internationally,” he said.
Rabbit Digital Group aims to see 100-per-cent revenue growth this year. According to the Department of Business Development, the company posted a 126-per-cent surge in revenue to Bt61.5 million last year.
The CEO said the key driver for his company was the exponential growth in expenditure on digital advertising.
By the end of this year, the Digital Advertising Association of Thailand projects that advertising investment via digital media will surge by 30 per cent from 2015 to almost Bt10 billion.
“Importantly, digital-advertising investment remains at 10 per cent of the total industry. Therefore, there is room to grow in this segment,” Rungroj said.

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