The seller-focused educational and training facility spans 930 square metres in Bhiraj Tower at EmQuartier.
The Campus is separated into various zones with a wide range of services for small and medium-sized enterprises. It is equipped with photo studios with state-of-the-art technology capable of 360-degree product shots with which businesses can showcase their products.
The most popular categories for Thais selling products on 11street include fashion, beauty, electronics, leisure, sports, and children’s and infant goods.
“Thailand is the fifth global location for 11street and we are staying true to our commitment in making 11street the easiest to use for both Thai sellers and buyers,” said Hong Cheol Jeon, chief executive of 11street (Thailand).
“The dedicated on-ground support for sellers at our 11street Campus will not only bring us closer to our local partners, but will also allow 11street to share and educate Thai SMEs on the latest resources we have from our global expertise in creating leading online e-commerce platforms around the world, and help Thai sellers profile their products better online.
“Right now we have more than 2,000 sellers registered to our platform, and we are anticipating [increasing] that to nearly 20,000 sellers by [the] end of 2017.”
In addition to photo studies, the 11street Campus will conduct education workshops for sellers in classrooms with onsite personal computers.
These classes are free for 11street sellers, and topics range from photo editing to pricing strategy.
In addition to classes at its Campus, there are online seminars and video clips to guide sellers in e-commerce operations.
The firm says these educational workshops aim to help sellers gain additional competitive advantages when selling online, and the dedicated support and training from 11street will help new sellers learn more about product content creation, packaging and delivery, in addition to other services.
A mobile application to be launched next quarter will give local shoppers and sellers an additional channel that is convenient, secure, highly mobile and easy to use, the firm says. Both the 11street website and mobile application will host a large collection of local and foreign products at reasonable prices, including on-trend South Korean items that are popular in Thailand, it says.