It says the recipe for success in the first half of the year has been an intense focus on conversion-rate improvements and growth of organic traffic channels.

Customers are finding their way to WearYouWant in greater numbers than ever before in search for their favourite beauty or fashion items, it says.

Not once since the company was founded in 2011 has it come short of a triple-digit growth.

“We are obviously content that we are once again growing above our expectations,” the company said in a press release. “We are especially pleased because we have been working hard at improving certain metrics that have been key for our success this year and will be going forward.

“We have directed special attention towards improving our conversion rate and to increase our organic visibility for an increased influx of organic traffic from social media. That strategy is rooted in three simple aspects – strong and consistent sourcing and strong and well-targeted campaigning followed by a solid effort by our merchants of servicing the end users swiftly and seamlessly.”

Even though the growth rates keeps climbing for WearYouWant, the company said this was just the tip of the iceberg in terms of market potential in Thailand and elsewhere in Southeast Asia.

“Without being too bold, we think it is clear that WearYouWant, along with the other players in our market and in our vertical, are the evidence of the potential and the speed with which e-commerce is moving in this region,” the company said. “However, we are still nowhere near the peak, which is in fact immensely reassuring as it still allows us to grow more and more settled in the minds of the consumers before the real red ocean occurs.”