The affirmation reflect Fitch’s expectation that DTAC is likely to be able to maintain its No 2 position in the market with revenue market share of around 25 per cent in the medium term, despite the continued deterioration in its |market position. The rating |agency expects competition in the Thai mobile market to soften in 2017.
Fitch expects DTAC’s market position to remain under pressure as it has lost market share in both voice and non-voice services to the third largest operator, True Corp, in the past few years.
Fitch expects DTAC’s service-revenue market share to decline to around 25 per cent in 2016 from 28.4 per cent in 2015.