“What we plan to do is to set up local distributors in potential markets in Asean starting next year. They are Cambodia, Laos, Myanmar, Vietnam and Indonesia,” managing director Saran Durongdej said yesterday.
“Those markets are quite promising, along with growing domestic consumption.
“Many countries, especially Myanmar, have just opened and started to receive new innovative products and technologies from neighbouring countries and abroad.”
The company, which celebrates its 24th anniversary this year, is investing Bt50 million in rebranding and launching technologically innovative products.
“We expect our annual sales to reach Bt1.12 billion in three years, up 30 per cent from Bt860 million targeted for this year.
“In three years, the overseas contribution will reach about 25 per cent of sales,” Saran said.
Mazuma is launching two appliances – Mazuma Magnetic Alkaline, which produces anti-oxidising alkaline water, and the Mazuma NEX Smart light water heater, which has a built-in LED (light-emitting diode) lamp that automatically turns on when there is a blackout to prevent accidents while showering.
The company has embarked on bringing in new management from the second generation of the founding family and designing a new logo to emphasise its position as an industry leader for complete water solutions.
“My challenge as the company’s managing director is bringing the organisation that had always been known as ‘the expert in integrated water resource management’, which has successfully provided water filters, water heaters and boilers for more than two decades, to grow continuously in leaps and bounds,” he said.
Mazuma targets sales revenue of more than Bt1 billion next year, driven by the expansion of its industrial water-systems business.
It will take on more large-scale industrial projects domestically and increase sales channels in new markets in the Asean Economic Community by distributing its products to countries such as Cambodia, Laos, Myanmar and Indonesia.
“The most important strategy that we will be using now is 4N, comprising New Generation, New Brand Logo, New Innovations and New Innovative Product Design, that is, to offer the best new innovations from around the world to our customers,” Saran said.
“We will continuously launch new products with a focus on modern designs that match our customers’ lifestyles and continue to change our product range to move with the times, and expand our market to the AEC countries.”
This year, Mazuma will continue to focus on distributing its products through the modern trade channel (40 per cent) and traditional trade (30 per cent) in cooperation with dealers and representatives nationwide.
“Our most important strategic expansion will be distributing to countries in the AEC, as we believe that this will definitely make our sales figures break through the Bt1 billion targeted for next year,” he said.