Malee Cholumlerd, director-general of the department, said next year the department would emphasise many active plans in a bid to promote stronger export growth.
They will include drawing up strategic partnerships with trade-partner countries as it believes this strategy could effectively solve trade barriers and non-trade barriers as well as increase trade facilitation between Thailand and its trading partners.
The government will also nominate Thai nationals as advisers in targeted overseas markets who work for large companies operating in those markets so they can help drive Thai trade and investment. For example, Berli Jucker will help drive exports to China and Asean markets and CP will help support Thai goods trading at Super Brand Mall, a department store under CP in China. In Europe, Central Group will give advice to Thai traders and investors on how to penetrate European markets as the company has many businesses in Europe such as in Italy and Denmark. Thai Union Frozen will help drive Thai shipments and investment in the US. Sahapat Group will do the same for Japan and South Korea, while Double A will be used to boast shipments in the Middle East. SCG will be utilised for India.
Thailand will also ask foreign business people how the country can better penetrate targeted countries, and those people will be nominated as trade representatives or special trade envoys. Those countries are China, Russia, Peru, and Kazakhstan. Thailand will also emphasise promoting quality and innovative goods, as well as creating good positioning for Thai products.