“LUX by SACICT’s Living Concept”, which was launched on Thursday, will run until May 17 in the Exhibition Hall on the fourth floor of the mall.

SACICT has teamed up with Central Group, DHL and comGateway to hold the exhibition.

Amphawan Phichalai, chief executive officer of SACICT, said the event aimed to promote products developed by designers and communities that have commercial potential.

The products and home decor items are made from green materials from the participating communities with the consideration of functionality to respond to the needs of modern lifestyles.

The exhibition is aimed at elevating traditional Thai craft into contemporary art with unique designs, opening up trade opportunities domestically and internationally. SACICT believes that handcraft will be one of factors to move Thailand towards a society based on sustainable development.

The products on display at Central Embassy were exhibited in September at “Maison & Objet 2016” in Paris, France, a professional trade fair showcasing internationally renowned products and home-decor items, and they received a positive response from international visitors.

“LUX by SACICT: SACICT’s Living Concept” is meant to increase the distribution channels for handcraft communities. Central Embassy directly connects the sellers and buyers and handles publicity to enhance the image of Thai crafts. The targeted groups are interior designers, product designers, people with unique lifestyles and those with a passion for home decoration.

SACICT hopes that Thai crafts can feature contemporary flair that consumers can use in their daily lives.

Amphawan said SACICT had also launched an online distribution channel, which had recently enjoyed rapid growth. Younger people are used to pursuing their needs through information technology and other modern facilities. SACICT has thus paid more attention to the IT channel to serve this demographic group.

With support from DHL and comGateway, Thai craft now has a new distribution channel to gain more orders. SACICT will help select items to put on the website, Onenow.com, and DHL will provide the logistics system for buying and selling, including making it convenient to search for information on the website.