Another investor is Songphon Chaovanayothin, Executive Director of PACE Development Corporation.

WorkVenture executive director Alexander Kerbo said: “Our strategy from the beginning was to find the right strategic partners over VC [venture capital] funding. The focus is on the Thai market and our partners will bring great synergies |and expertise to the table which will help us capture a significant share |in the job search market in Thailand.”

Soammaphat said: “I am excited about the outstanding offering of WorkVenture which furthers our ethos of developing unique products and services.”

Songphon said a good business move is to develop the right offering in the right time and WorkVenture “hits the sweet spot on this account”.

Songphon said the job market in Thailand is on the rise with better qualified employees.

“In such an environment, digital is the way to go,” Songphon said.

Set up in 2014 and previously known as Jobnisit, WorkVenture says it allows jobseekers to have the most relevant jobs offered to them based on a semantic algorithm developed in-house.

The company said that with the search significantly simplified, users can spend more time researching jobs and interactive content on WorkVenture’s “company pages” of companies in Thailand.

The result of this new approach seems to be bringing dividends, as more and more companies are willing to showcase their modern offices and highlight the perks at work, the company said.

“Thailand is experiencing a candidate’s market, and companies have to step up their employer branding to attract top talent,” said Jens Pold, CEO of WorkVenture.