Petch Osathanugrah, chairman of the executive board and chief executive officer, said Osotspa had been working to improve its organisational management systems while moving towards the goal of becoming Thailand’s best consumer-products company.

It is doing this in three significant areas. First, it is striving to become an organisation that focuses on enhancing the well-being of consumers and society by offering an array of high-quality products made using advanced manufacturing innovations. Second, it is building an organisational culture that adheres to best practices. The third priority is good governance by operating its business based on international regulations and standards.

“Osotspa is marking our 125-year history during a time of significant change in both the domestic and global economies, along with increasing competition and higher expectations from stakeholders including shareholders, executives and employees, customers, business partners, and society,” Petch said.

“We are committed to making continuous improvements to achieve excellence in each and every aspect of the company. This includes enhancing our business-management capabilities; delivering a diverse range of high-quality products; implementing advanced technology systems; reinforcing our organisational culture and developing our staff’s personal skills and potential; becoming a learning organisation; and adhering to transparent administration based on international principles of good governance.

“These improvements will ensure Osotspa is administered effectively and is capable of extending and enhancing the competency of our business operations for sustainable long-term growth.”

Osotspa president Wannipa Bhakdibutr said that to reach its goal of becoming the best consumer-products company in Thailand, it was making major changes in eight key areas.

It is improving its business structure to enhance efficiency through the use of advanced technologies for management. It is taking a new approach to managing the company’s brand portfolio to match the requirements of consumers and customers.

It is implementing organisational resource information management to increase the effectiveness of customer and consumer services.

It is reinforcing the strength and competency of its business operations in terms of data management and retail and digital marketing.

It is integrating and restructuring manufacturing administration for more efficient cost management while improving operational procedures and supply chain systems.

It is becoming a learning organisation by enhancing the knowledge of executives and employees.

It is developing its workplace for a more positive and pleasant atmosphere and environment.

Finally, it is promoting safety among employees in its offices and throughout its operations to reduce accidents in the workplace.

“Although Osotspa remains a leading producer and distributor of energy drinks, with several brands in the consumer-products category, the company will continue to focus on developing and enhancing our operational excellence to ensure we can deliver a wide range of products with uncompromised quality and services for customers and consumers, which will provide a solid foundation for Osotspa’s future business expansion,” Wannipa said.