Siam Piwat is the owner and operator of Siam Paragon, Siam Centre and Siam Discovery shopping malls.

As the festive season is a time when people send their love and good wishes to others, the company has launched the “Citizen of Love: It’s Time to give Good Love” campaign in Siam Discovery. The shopping centre is expected to welcome some 80,000-100,000 both local and foreign shoppers daily.

The promotion, which will run until January 15, 2017, aims to offer shoppers a unique experience. Shoppers who spend Bt35,000 in one day will be eligible for a Siam Gift Card worth Bt1,200, and if they purchase specific brands, they will get an additional gift voucher worth up to Bt20,000.

VIZ cardholders and members of the Siam Discovery Mobile Application will enjoy additional benefits. Customer-centric marketing focuses on capturing people’s interest, and Siam Discovery is hoping that offering deals that have sentimental value for consumers will not only boost sales by 15-20 per cent, but will also make holiday shopping more meaningful.