The company said the event would give Thai companies the chance to showcase their new products and gain greater market shares.

It said “quality” foreign buyers from around the world would be attending, seeking out the latest trends in the industry, and firms would also be looking for potential business partners.

Workshops and seminars are planned each day at the event, an expanded version of last year’s successful inaugural “ASEANbeauty”.

Firms from 50 countries will be setting up more than 350 booths.