ZEN Corporation Group, one of Thailand’s leading restaurant groups with 27 years of experience in the management of 13 Thai and Japanese outlets, has appointed Boonyong Tansakul as chief executive officer, effective June 1, 2018. Boonyong succeeds Sakkanon Chirathivat, who has been promoted to Vice Chairman of the Board of Directors.

Boonyong will continue to move forward with the group’s four main strategies with the initial focus on expanding its franchise network domestically and internationally. Boonyong has also shared his vision to position ZEN Corporation Group as a social enterprise while preparing to file for an IPO within 2019.

His main mission is to continue implementing the four business strategies, including elevating customer experience, expanding business through new products and services, reinforcing production capability with digital technology, and developing employee efficiency, towards the sales target of Bt10-bn in 2022.