Surachai Chetchotesak, chief executive officer of RS, said the company is the first in the world to have an MPC strategy. Under the strategy, it uses its media platform to maximise business growth, which generates revenue and profit, Surachai said. “The company is using its Channel 8 TV platform as a department stores by managing time between selling airtime to clients and selling its own products on television and this achieved effective and fruitful results,” Surachai said.

“We plan to aggressively penetrate the industry by launching LINE@COOL Anything, a new community that would turn radio listeners into buyers by offering own-brand and partners’ quality products from health and beauty to home and lifestyle items to listeners of COOLfahrenheit.

“It has been Thailand’s No 1 radio station for 18 consecutive years and has 5.3 million listeners in Bangkok and main cities who have high purchasing power. The listeners are divided into four million via online and the remaining 1.3 million via on air.”

Based on economic and business forecasting from the University of Thai Chamber of Commerce, sales of health and beauty products have been rising over the past six years, with an overall market value of Bt250 billion.

Euromonitor International, a global research company, said that the supplements market is worth over Bt518 billion “as the medical industry has proven that medicine and treatment are only to solve the problem at the end-result, which is the incorrect way to solve health problemS”.

Sales of supplements have enjoyed a strong trend in Europe and the US, as well as in Asia including Japan and Thailand, “as they protects and nourish the health from the upstream and are combining with technology innovations”.

“Now there are various food extracts, so selecting the right and appropriate supplement has been a choice in the market for many decades. However, the trend only started in Thailand five years ago as a result of the boom in social media networks, which has driven the popularity of such products,” Surachai said.

“To accommodate this global trend, the company plans to offer another 15 categories of high-standard quality products and innovations which include seven categories of owned-brand; consisting of four categories of skincare and health organic products; one category of haircare products; two categories of supplements along with eight categories from partners.

“During the first half of this year, the response from customers has been beyond expectations, especially on Magic Skincare, Revive Haircare and S.O.M. supplements which resulted from their high quality ingredients and extracts as well as international standard production process from upstream to downstream with a pre-test before sales and distribution.”

The company said it is confident of achieving its Bt5.8 billion revenue target.