AP Honda has strengthened its leadership in the motorcycle industry as the number 1 in the market for 30 consecutive years with its “What Stops You?” concept . It has held a press briefing to unveil the All New Wave 125i, the top of its family motorcycle series. The latest model is now available at Honda Wing Center nationwide.

Suchart Arunsaengroj, vice president of AP Honda Co Ltd, the official distributor of Honda motorcycle in Thailand, said that the over-all motorcycle market in Thailand during the first half of the year (January-June 2018) saw 935,025 units sold. Of the amount, Honda accounted for 730,116 units, or 78 per cent.

“We set our target at 1.48 million units this year. For the first half, family motorcycle category has risen and accounted for 50.1 per cent of the over-all market. In the category, Honda has positively grown, with 435,335 units sold, or 91 per cent of the market. Compared to the same period of last year, the growth has risen by 2 per cent and the sales has proved that its family motorcycles have become more popular.

To rock the market and open a new chapter for family motorcycle category, “All New Wave 125i” – the top of the family class – has been introduced for the first time. The model comes with all-new design – for the first time for Wave 125i. More charms have been added to the model, which are LED head light, improved PGM-FI technology at 5.5 level, and improved fuel efficiency from 63.3km/liter to 64km/liter, making it the first family motorcycle to meet the EURO4 (Emission7) standard. I believe the premium design will win the hearts of the younger generation. It is beautiful on the track to all destinations, with added flexibility, fun ride and fuel efficiency, ” Suchart said.

All New Wave 125i is introduced under “The Superior of All Time” concept, which is designed to be the leader in all markets . Outstanding features include the 125cc engine, PGM-FI technology that has been developed to be more efficient at 64km/liter. Most importantly, it is the first in the Wave series to be equipped with LED head light that provides a better visibility for a safe ride. The light also comes with new winker lights, standing out to match its superior design of the new Wave series. The over-all look is also more attractive with its two-tone seat.

Under Armour invests in fast-growing Thai market

Under Armour Thailand, a leader in the innovation of high-performance sportswear apparel, has opened Southeast Asia’s most innovative Brand House at CentralWorld, showcasing the brand’s advanced technology.

Thailand is Under Armour’s fastest-growing market in the region, and now boasts two iconic stores in the whole of the region. The outlet at Siam Centre is the brand’s biggest while the new Brand House at CentralWorld is Under Armour’s most innovative. Future retail projects include Icon Siam on Bangkok’s riverside.

To back this investment, Under Armour has built a team of 22 ambassadors to represent the brand across the whole of Thailand with an aim of creating better understanding of the brand and the product technology that is the foundation of the brand.

“Thailand continues to be a key market for Under Armour. The CentralWorld opening marks the 11th Under Armour Brand House in Thailand and its the most innovative in Southeast Asia to date. With 21 Under Armour locations opening across the country in just three years, Thailand is the fastest-growing location for the brand in the region. With the new phase of investment and further product advancements in the pipeline we’re confident that trajectory will continue,” says Michael Binger, CEO of Triple Pte Ltd., sole distributer of Under Armour in Southeast Asia.

In addition to its core apparel products, Under Armour is investing in next-generation technology and has unveiled its new HOVR cushioning system at the new retail store.

The new technology is designed to deliver strong responsiveness and energy return. The goal is to create the most explosive cushioning in the industry in order for athletes to run longer and jump higher and the technology will be used in all UA footwear for the new season.

Under Armour’s strategy is strengthened with its commitment to creating fitness platforms to push and empower athletes. This year’s events have included Test of Will, offering everyday athletes the chance to challenge themselves in four-minute trials throughout local heats. This year’s event saw the introduction of age categories to level the playing field and a reduction to 18 for the minimum age to qualify, opening up the event to younger athletes.