It will combine an endless and inspiring collection of fashion and lifestyle items and gift products exclusive to Siam Center, the company said.

The latest launch will feature multiple unique works and product series, brought together through collaborative efforts by leading Thai designer brands along with other alluring exclusive collections, available only at Absolute Siam Store, Siam Center first floor, the company claimed.

Parisa Chatnilbhandu, Siam Piwat’s group senior vice president and retail business development, said the unique retail style of Absolute Siam has had a positive impact and local and international shoppers were delighted to find exclusive items.

The new retail experience, with an investment of Bt50 million, covers 350 square metres, divided into three sections: merchandise, store decoration, and activity zone.

Absolute Siam Store aims to attract a mix of leading fashion and lifestyle brands, with over 18 brands and more set to shuffle their lineup to bring a new revitalised sense of shopping excitement .

With a special zone dedicated to décor items, Absolute Siam Store aims to cater to the demands of Thailand’s younger generations, Parisa said.

Parisa said the store’s strength lay in the extraordinary variety of products available to shoppers, including exclusive products from special collaborations. These products are categorised into gift products, distinct fashion products curated by Thai designers reflecting international qualities with Thai characteristics, with the subtlety of pop culture art. Such products include T-shirts, keychains, glassware, tote bags, textile work, muay thai shorts and more goods that’ll serve as memorable gift products, Parisa said.