The announcement followed New Zealand Food Connection, a B2B trade show series which took place in Bangkok on April 26. More than 50 new product items from New Zealand were offered to Thailand’s top buyers at the private event held by New Zealand Trade & Enterprise.

“New Zealand producers know how to satisfy Thai consumers’ appetite for new and innovative products,” says New Zealand Trade Commissioner to Thailand, Karen Campbell.

“Thai consumers are becoming more focused on health foods, but still enjoy a sense of occasion, which makes New Zealand’s fresh, safe and traceable food an ideal fit for this market,” Campbell said.

New Zealand is one of only two countries to export more than half its total food production. There are 35,000 to 40,000 regulated businesses operating 85,000 food premises in the country.

It is the largest exporter of dairy and eggs to Thailand. It is also a large meat exporter, with trade volumes increasing more than 18 per cent last year.

The two countries have signed a free-trade agreement.