Burberry is celebrating its iconic trench coat with an in-store experience at its Siam Paragon store. Running from Monday (July 10) to July 23 July, the exhibition presents the history of the brand since its establishment in 1856 and the evolution of the Burberry trench coat, showcasing the expert craftsmanship behind it. On display is Burberry gabardine, the enduring weatherproof fabric from which the Burberry trench coat is made and which was invented by Thomas Burberry, along with trench coat imagery from the Burberry Archive, replica Burberry Archive garments and archival trench coats from past runway collections showcasing the evolution of the trench coat over the years.

The second zone showcases the detailed construction of the iconic design. Customers will have the opportunity to monogram their own trench coat with two letters in hand-applied goldwork cording.

“The Portrait Studio”, a purpose-built photography set, first introduced at Maker’s House as part of the Burberry February 2017 show, will also be in-store. The Portrait Studio will allow visitors to become part of the new February collection experience, with the opportunity to share their images through social media.

Also available in-store is Burberry’s latest February collection, first unveiled in full on the runway as part of London Fashion Wee earlier this year. All menswear and womenswear looks are available to purchase in-store and online globally.