Under the InnoFest 2018 theme, “An Invitation to the AI Home That Thinks of You”, LG is this year showcasing a variety of AI-enabled appliances that are compatible with global platforms including Amazon Alexa and Google Assistant.

VIP guests at the roadshow can experience the products for themselves in a natural home environment.

Han Chang-hee, vice president of LG’s global marketing centre, said that Innofest Asia was a great opportunity to introduce LG’s unique ThinQ AI-enabled products.

“It’s the first official event to be held at the new LG Science Park with the attendance of overseas partners,” said Chang-hee. “LG Electronics will enhance its partnerships with its affiliates and partners abroad and showcase its AI-enabled ThinQ products through this event.”

Seung Chu Lee, managing director of LG Electronics (Thailand), said the company’s goal was to be a part of each customer’s family through innovative technology. In developing their own platform – ThinQ AI – LG aims to make it easy for customers to

easily access all of their electronic

appliances.

ThinQ AI products will be the priority among the company’s innovative products in the Thai market, said Nipon Wongsaengarunsri, marketing director for LG Electronics (Thailand). The company has set aside 20 per cent of its budget to promote its AI and IoT communications focus.

In one sense, ThinQ is simply a smartphone app. But it opens up a range of possibilities for the appliance owners through its connectivity, allowing them to control their multiple appliances through a single device.

“We make AI more approachable and less intimidating,” said Nipon.

“ThinQ AI products will learn how consumers use their LG products and provide them intelligent services. The purpose of ThinQ is to highlight that LG’s intelligent products are always thinking about their consumers in order to make their lives better,” said Nipon.

“An example can be our smart kitchen, as we do know that consumers need to reduce preparation time for cooking. Our ThinQ AI will then offer a hands-free experience that takes much of the stress out of preparing daily meals,” said Nipon.

Take, for example, the LG InstaView ThinQ refrigerator, which has been designed for maximum convenience and efficiency, said Nipon. The fridge features a 29-inch touch LCD display that transforms from a computer display to a transparent window with just two taps. It also offers a streamlined food management system through LG’s webOS platform. When grocery shopping, users can check the contents of the refrigerator via their smartphones connected to the wide-angle PanoramaView camera inside the InstaView ThinQ fridge.

The company will continue to roll out ThinQ AI home appliances in future years.

LG will promote the AI-enabled products in the Thai market through a two-part campaign. Both above-the-line and online activities will be used to promote awareness of ThinQ AI. As well, promotions will educate and encourage and customers to experience how LG’s ThinQ appliances could make their lives better.

“We will be showcasing our intelligent products at LG experience zones at major department stores nationwide,” said Nipon.

First up in the Thai market will be the launch of LG OLED TV, scheduled for next month. Purchases of TVs increase by 30-35 per cent during the summertime World Cup season.

“To reinforce our leadership in the premium-TV market, which is 60 per cent of the overall TV market in Thailand, we will introduce an array of new and innovative OLED and SUPER UHD models this year,” Nipon added.