Anan Wongbenjarat, director general of the ministry’s Department of Tourism (DOT), said the strategy addressed the ever-increasing flow of visitors from around the world and ensured effective management and sustainable growth.

In line with Thailand’s 20-year National Strategy (2017-2036), the 12th National Economic and Social Development Plan (2017-2021) and the second National Tourism Development Plan (2017-2021), this strategy focuses on the participation of all stakeholders in achieving shared goals, Anan said as it was unveiled recently at the Siam at Siam Bangkok Hotel.

The four-year strategy provides guidelines for the development of goods and services and the improvement of quality, he said.

The DOT will also work on human-resources development and digital technology.

“Once other sectors are informed of the strategy, they can implement their plans accordingly and work together in the same direction – towards sustainable growth in tourism,” Anan said.