ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation
http://www.nationmultimedia.com/detail/Corporate/30349399

Krungsri Bank goes digital in loan process
Corporate July 06, 2018 01:00
By The Nation
Krungsri Mortgage Loan business is launching a new array of digital solutions to better its customers. The bank has developed an application as a tool to be used by sales and branch staff for providing customers the most complete and accurate mortgage loan information in support of their decision making with loan status notification.
Digital solutions designed for business partners, namely property developers and property search portals, will also be offered with application programming interface (API) access to mortgage applications by the end of this year. The move is aimed at keeping the brand a top choice among customers, the bank’s executive vice president, head of mortgage loan division Nathapol Luepromchai said yesterday.
“In the first phase, we will focus on a high-tech, high-touch approach. We have developed a mobile application for mortgage calculations, including installment periods and plans, interest rates or even expected payment amounts over 3-5 years, of which information can be shared via LINE, email or other online channels. Some of mortgage loan sales staff and branch staff have already used this app. We will finish nationwide rollout soon,” he said.
Krungsri has set a stable growth target for the mortgage loan business under an appropriate risk level. Krungsri aims to see its new home loans growing by 11 per cent to Bt63 billion and outstanding loans by 11 per cent to Bt240 billion this year, he said.