The fast-growing one-stop e-commerce platform has garnered 500,000 users in the region in the last 12 months. It is aiming to recruit Thai e-commerce merchants as part of its expansion strategy and has rolled out onboarding programs for new merchants and users.

“We are pursuing a plan of expansion and hope to achieve revenue growth through mass adoption by users and merchants. Thailand is fast becoming the leading e-commerce market, and our aim is to increase our user and merchant base through user incentive programmes, brand awareness and marketing programmes,” Sir Eldee Tang, chief executive and founder of Noble Vici Group, told The Nation.

Thailand has more than 57 million internet users, most of them digitally savvy and well-versed in mobile and e-commerce. The market is valued at US$3.5 billion and is expected to generate growth of 13.2 per cent annually, reaching $5.8 billion by 2022.

“We look forward to welcoming new local merchants to our platform and would encourage sellers and buyers to experience the online marketplace for the first time,” Eldee added.