The company said in a press release on Thursday that all FamilyMart shoppers will have a chance to taste many exclusive flower menus.

Ruedee Euachongprasit, vice president for marketing, Central FamilyMart, said that “to create liveliness and joyfulness to this coming Songkran, we (FamilyMart) have lunched a hottest campaign “Summer Splash” by preparing ready-to-eat foods together with new exclusive drink flavours.

Ruedee said: “We believe that for this Songkran Festival, FamilyMart will be a ‘station’ that will deliver happiness and refreshing energy to our customers before travelling to their destinations, and will be able to cater the lifestyle of our customers throughout this summer.”

Many new exclusive flower menus will give fun and novelty to customers, under the concept “Summer…Delicious”, such as oily rice cooked with the butterfly pea flower and papaya salad; bread with national cream made from butterfly pea flower; Thai-style spicy pork soup; mango buns; hot baked mango pie; Japanese-style mango jelly; or cool beverages, such as matcha lemon soda and matcha caramel from Coffee Arigato, or Hokkaido Rose Latte, etc.

They will come with the parade of products that help customers cool down during Songkran, such as Thai scented water, white clay filler, water guns, fancy water buckets, and waterproof bags. The hottest promotions will be offered to individual customers.

For every purchase of Bt40 at FamilyMart, they will get one right of redemption, together with adding points for The 1 Card. The campaign starts from today until April 24 at all FamilyMart stores throughout the country.