The company said in a press release on Thursday that to promote its newly launched product, it has signed up six representatives from the girl group BNK48 as presenters to create brand recognition among students, undergraduate students, and young generations, while it is confident to get 10 per cent market share within two years.

Itthipat Peeradechapan, Chief Executive Officer of Taokaenoi Food and Marketing Public Company Limited or TKN, said that with the policy of Taokaenoi to become an innovative food company bringing happiness to global customer, the company has continued to develop innovative products, while bring modern technology to use in our production process. Recently, the company has successfully developed a new product “Tinten” – salted egg cuttlefish snack, which will be promoted under the slogan “Full of cuttlefish taste, full with real salted egg” with the fantastic taste of cuttlefish combined with egg yolk from salted egg as the first salted egg sauce snack in Thailand making it rich in flavor, good smell and tasty.

“Tinten” is a cuttlefish snack product that is different from current cuttlefish snack in the market, the company said. Apart from ‘Tinten salted egg’, there is also ‘Tinten Roll’ – a fish roll with grilled squid flavor which is crispy, delicious, and have unique taste, while easy to eat. Both products are targeted on group of students, teenagers and working people, who want a snack that is delicious, new and unique or unlike others.

Under its marketing strategy, the company has planned to spend over Bt25 million for 360-degree marketing to create awareness in all channels through the strategy of “presenter marketing”.

Six representatives from girl group BNK48 will represent the young generation. “Vee”, “June”, “Font”, “Mayu”, “New” and “Munich” will be presenters for our newly snack brand. The girls will be on our advertising film on TV (TVC) so called “”Salted Egg Cuttlefish”, which will be presented under the concept “Full of cuttlefish taste, full with real salted egg”. The six BNK48 girls have a newly composed advertising song to help increase awareness and re-emphasise the brand recognition. The new advertising film is starting to be broadcast in March. There are also various advertising media via online channels, billboard, and the point of sale materials and ‘Tinten’ Fanmeet activities. Specially, Taokaenoi Tinten – salted egg cuttlefish, is available in six patterns of special packaging BNK48 Limited Edition.