FORMERLY KNOWN AS Ku De Ta Bangkok, the city’s popular nightlife hotspot has now been rechristened Ce La Vi and is celebrating its new name tonight with a party marking the official grand opening.

Having already made its presence felt in key destinations in the region, Ce La Vi is aiming to create a global family of glamorous, world-class dining and nightlife hotspots in key cities.

That started last June in Singapore with the launch of the international lifestyle venue atop the SkyPark of Singapore’s iconic Marina Bay Sands and was followed by the opening of a club on the rooftop of Hong Kong’s California Tower, the jewel of Lan Kwai Fong. Ce La Vi will also be launching its beachfront venue on Pampelonne Beach in St Tropez this month and is targetting other key urban centres across the world, with Dubai and Taipei already in the works.

Tonight, though, it’s Bangkok’s turn to shine as Ku De Ta is officially rebranded Ce La Vi. Patrons will be treated to a sensual elevation of the look and feel of the brand as the group’s “modern Asian heritage” signature flair is translated through sleek motifs and textures.

“We are taking indulgence to new heights with unique experiences that stimulate the senses, elevate the spirit, amplify passion and fuel the pursuit of pleasure,” Ce La Vi chairman, Ravi Thakran, told XP.

“Born from a universally known French phrase that translates as ‘This is Life’, we believe there is no better name to sum up who we are and what we do – the pursuit of pleasure, passion and play and of living life to the fullest.”

Entertainment will remain the stronghold of the brand in Ce La Vi Bangkok, with weekly club night programming staying, including Tuesday’s Soul Kitchen, which harks back to the old school of hip-hop, house and soul by DJs Sg and Jedie. Crush Wednesday’s, named one of the best ladies’ nights in Bangkok, with the Bangkok Invaders pulling in up to 800 people per week, is also staying while Stereo Saturdays have Tommy Nori, Kimball Collins and Knatz offering an enthusiastic crowd a glimpse of the future in dance music.

A new Thursday night will be introduced next month. Called Canvas, this weekly event aims to combine art, music and people in a fun social environment to give a dynamic platform for local and international artists to showcase their work. In addition, monthly theme parties and regular high-profile international guest DJs will frequent the calendar to ensure a fresh and current entertainment agenda.

Ce La Vi also houses a full-fledged mixology programme, devising incredibly creative and unique concoctions with a distinctively refreshing modern Asian philosophy. Swedish-born Ce La Vi regional head mixologist Knut Randhem oversees the crafty array of international classics and signature drinks. Rendhem spent more than 10 years honing the art of bartending at Europe’s most esteemed venues including the Bella Sky, Copenhagen’s most reputed hotel and “Ourselves Alone” bar, rated among Europe’s top 50 bars, and most recently judged the Diageo World Class Thailand 2014.

“We’re very excited to bring the Ce La Vi experience to Bangkok. Every element has been carefully considered and orchestrated to get the crowd to lose their inhibitions and let go. Our team is solely focused on providing the highest quality of entertainment, audio and visuals, DJs and mixology,” says general manager, Denis Hemakom.

Tonight sees special performances by Bangkok Invaders DJ Tob and Ono, plus DJ Ono’s highly acclaimed new project, OZMO. The night will be supported by talented DJs Jedie, SG, Knatz and Tommy Nori. In celebration of the new brand, come early to receive limited complimentary cherry shots, snacks and exclusive give-aways. The dress code for tonight is red, black and white.

Ce La Vi is located at 37th & 39th Floors of Sathorn Square Building, close to BTS Chong Nonsi.

Call (02) 108 2000 or visit http://www.CeLaVi.com.