Palestrato Apparel was only launched six months ago, but has already managed to catch the attention of fitness enthusiasts from the United Kingdom, Malaysia, Singapore, the Philippines, Hong Kong and several countries in Europe.
Syaima has already sold over 300 pieces including tights, sweatpants and T-shirts. Her last line was sold out in less than a month.
“Locals make up the bulk but I have had orders from basically everywhere.
“The Brunei market is just a stepping stone and I don’t intend on just staying here,” she said in yesterday’s briefing organised by Darussalam Enterprise (DARe).
Palestrato Apparel gets its growing international clientele mostly through its Instagram account and the company’s website.
Bruneians wearing her apparel in running events overseas also draw the attention of potential customers.
“Every day, I meet someone new because there’s always someone asking about the product,” she said.
There are others approaching her who are keen to invest in her clothing brand. Syaima decided to start her own fitness apparel business after she got tired spending thousands of dollars on imported brands.
Thinking that it was something she could do herself, she did her research and tried to understand the business better.