The movement, called “Ayo UMKM Jualan Online” (Let SMEs Sell Online), is aimed at attracting and persuading SMEs across Indonesia to sell products via online marketplaces to increase profits and prosperity. The government bodies that have taken part in the campaign include the Communications and Information Ministry, the Cooperatives and Small and Medium Enterprises Ministry and the Creative Economy Agency (Bekraf).

Online marketplaces involved include Blibli.com, Tokopedia, Bukalapak, Shopee, Lazada and Blanja.com.

Through the campaign, the government has set the goal of seeing 8 million SMEs go online by 2020, Cooperatives and Small and Medium Enterprises Ministry marketing service director Emilia Suhaemi said.

“SMEs have proven to be the backbone of the Indonesian economy, by contributing 62.5 per cent to Indonesia’s gross domestic product (GDP).

That’s why we have to support their development by helping them go online to expand their markets,” she said during the campaign launch. As of 2017, a total of 59.26 million SMEs operated in Indonesia, however only 3.97 million SMEs were active online.