There’s plenty to eat, fun seasonal activities and a chance to win a trip to the Tomorrowland worldmusic festival and a tour of Europe tour.

Launching the campaign, senior executive vice president Pakorn Partanapat and executive vice president Dr Nattakit Tangpoonsinthana invited everyone to keep up to date on the latest summer trends.

“This is the time of year when people are looking to update their wardrobe by shopping for the latest collections so they can have fun dressing up in colourful summer clothing,” Pakorn said.

“We have seven not-to-be-missed highlights, each carefully selected based on our customers’ summer lifestyle insights.”

The highlights include “Fashion Trend Spotting”, with 23 runway shows and other grand events involving more than 30 brands.

“Taste of Summer” is a festival of Thai desserts – 40 amazing sweet treats from 32 wellknown restaurants in the malls.

“Best Songkran Festival” will see water splashing gaily about and sprinkled over Buddha statues and the hands of elders at 18 branches, while 100 musical acts entertain.

“Instagrammable Spots” features cool photos in a design by illustrator Kantapon “Gongkan” Metheekul.

The theme at CentralWorld is “World of Summer” and at Central Phuket “Summer Luxe”. Central Plaza Chiangmai Airport has Lannastyle photo landmarks and Central Plaza Bangna celebrates the beauty of Lake Como in Italy.

Actors making the scene in “Beach City” fashion shows include Naphat “Nine” Siangsomboon, Pimchanok “Baifern” Luevisadpaibul, Sirinya “Cindy” Bishop and her children, joined by musicians SBFive, Jirapa Laksanawisit, Nathanin Kunathanat and Jarudech Boonyasit.