The information-technology trade show unveils the latest innovations in online gaming and shopping for its target audience of so-called millennials – tech-savvy adults who have grown up in the Internet era. This year’s theme is “Into Futuristic Life”.

Pornchai Jantarasupasang, assistant general manager of Commart Joy 2019 organiser ARIP, said growth in Thailand’s IT market in the second half of the year is being spurred by imports of new smartphones and “smart home” devices. High demand for the cutting-edge gadgets is being driven in part by students, who want new IT devices to support their class and work.

The trade show is divided into zones, including for e-sports and games, a Commart Joy Arcade to showcase new technology related to the tourism industry, a HomePro “HomeElectric super sale”, Commart “thunder sale”, and zones catering to smart homes and smart cars.

The exhibition runs from on July 4 to July 7 at Bitec exhibition centre in the southeast district of Bangna.