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VGI, Pomelo join hands in ‘Trash to Treasure’ project
Nov 04. 2020
By THE NATION
VGI Plc, an offline-to-online solutions provider across advertising, payment and logistic platforms, has teamed up with Southeast Asia’s omnichannel fashion platform Pomelo Fashion to promote environmental sustainability through its “Trash to Treasure” project.
Aiming to tackle the growing problem of plastic pollution, VGI said it was striving to minimise waste generation with its new initiative.
Recognising the environmental challenge posed by the use of vinyl in its advertising billboards, VGI has implemented an efficient and environmentally friendly solution, collaborating with Pomelo to create value out of the waste produced by businesses, the platform said in a press statement.
The e-commerce market in Thailand is projected to grow 35 per cent by the end of 2020 to Bt220 billion, with the Covid-19 situation driving a surge in online shopping, it said.
This has inevitably increased the consumption of single-use packaging and hence demonstrates the importance of reducing such packaging.
“VGI and Pomelo are partnering to create a circular economy for vinyl and single-use packaging waste by upcycling vinyl from VGI’s used billboards and repurposing them for Pomelo’s packaging. The philosophy follows the circular way of designing and production, which minimises waste at all stages of the extraction-production-consumption cycle, unlike traditional recycling processes,” the statement said.
“As a major omnichannel fashion retailer with a commitment to social and environmental responsibilities, Pomelo is determined to use its platforms to raise awareness, especially among the new generation of eco-conscious consumers, about the impact of single-use plastic consumption and promote packaging waste reduction.”
The jointly produced packaging, which can be reused up to 1,000 times per piece, will be used for customers who shop across all of Pomelo’s physical stores or online under its “Tap.Try.Buy” strategy.
“Offering a viable path to reducing carbon emissions on our planet, this collaboration helps VGI slash its vinyl waste by 3,500 square metres or 3.5 tonnes, while Pomelo is able to cut back on more than 200,000 pieces of single-use packaging,” the statement added.
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