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https://www.nationthailand.com/business/corporate/40020079

Hope Sparkles For Thailand’s Top Luxury Jewellery Brand In 2022

BY LINE : VARUNSUDA KARUNAYADHAJ

WED, SEPTEMBER 14, 2022

Pranda Glistens As Thailand’s Premier Manufacturer, Distributor, And Retailer Of Luxury Bling. Its PrimaGold Brand Is The Leading Exporter Of Thai Jewellery With A Customer Base That Spans North America, Europe And Asia.

Chanat Sorakraikitikul, who chairs the Finance & Risk Management Committee at Pranda, is optimistic that the market for luxury jewellery will grow this year despite global economic turmoil.

“Initially we only focused on manufacturing and selling our own designs, but now we are ODM [original design manufacturer], in that we produce pre-designed products for other brands,” Chanat said.

In line with the current trends, Pranda has continued to expand its market by using omni distribution channels to provide consumers with a seamless shopping experience. Its most successful brand has proved to be PrimaGold.

“Skilled craftsmanship is one of Thailand’s biggest strengths. Expert artisans cut and polish gemstones with accurate precision to create some of the most beautiful jewels. Thailand can easily be considered a regional and global gems and jewellery trading hub,” he said.

Watch the interview on the Business Story Programme on September 17, 10am, at www.nationthailand.com.