Asset World spending 1 billion baht to rebrand flagship

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https://www.nationthailand.com/business/corporate/40024344

Asset World spending 1 billion baht to rebrand flagship

Asset World spending 1 billion baht to rebrand flagship

WEDNESDAY, JANUARY 25, 2023

Nongluck Ajanapanya

Asset World Corp (AWC) is investing 1 billion baht to turn its flagship office tower, The Empire, into what it calls a “revolutionary lifestyle space that embraces the future of work-life integration”, the company announced on Wednesday.

AWC CEO and President Wallapa Traisorat told a press conference that 1,500 square metres of The Empire will be turned into a co-living space, bringing a home-like experience and large facilities to the workplace. These will include a living room, a communal kitchen and dining area, a kids’ room, and a pet hotel, she said.

The company is also rebranding the building’s rooftop, saying it will offer a wider range of international food and beverages.

AWC will continue to offer tenants hotel-like services through an app connecting them to all AWC-affiliated hotels.

Wallapa said The Empire was “currently valued at 20 billion baht”.

Its renovation and rebranding will be completed in November, with its co-working space opening in the first quarter of this year, she said.

Wallapa Traisorat Wallapa Traisorat

Asset World spending 1 billion baht to rebrand flagship

Nongluck Ajanapanya

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