THERE WAS BOUND to be some “heartbreak” when the clothing brand Lovebird presented its final collection at the Royal Renaissance Hotel recently, but the fans weren’t about to miss it.

Closing out five successful years, celebrity designer Anisha “Pam” Atthasakulchai explained that she had to make a choice between work and family – she’s planning to have a baby.

So the Cruise Collection 2016 was Lovebird’s swan song, offered along with a lovely dinner to thank her loyal customers.

The guiding concept at Lovebird throughout the five years has been that “Woman is at her most beautiful when she’s in love”. Pam expressed pride that “feminine girls” have always adored her clothes.

“Lovebird started out as an online business before we opened the first store and it was renowned as the fastest-growing Thai designer brand,” she said. “Today we’re very happy with what we became – committed to designing and producing every single piece of clothing through eight collections. The inspirations came from our surroundings as well as feedback from Lovebird’s fans, resulting in many satisfied customers over the years.”

The “Cruise” line is an extension of her 2015 spring-summer collection, which celebrated “a day in Capri” and the relaxing experience of taking a sea cruise, Pam said.

“Our 2015 spring-summer collection was very well received and we had a lot of requests to bring it back again, and that’s what we’ve done for our final collection.”

The 24 different items in the line are Italian and Baroque in style, including a lace body suit, a short-cropped shirt, a straight dress and pleated slacks decorated with hoops and ropes for that sexy “beach” feel. The key tone mix is white and gold, with pink accents and classic Baroque patterns.

In attendance for the event were Sikanya Saktidej Bhanubandh, Na-Chanok Ratanadaros, Korn Narongdej, Khunnicha Phornprapha, Varangkana Jitsakdanont, Ausana Mahagitsiri Dabbaransi and Kamolsuth Dabbaransi, Kamolchat Juangroongruangkit and Jiramote and Nichaya Phahusutr.

They and other fans of Lovebird will be selecting items from the final collection at its shops at Siam Paragon, EmQuartier, Central Chidlom, Central Lat Phrao and the Lovebird Legacy Store at SSP Tower on Ekkamai Road.

Find out more about Pam’s plans at http://www.LovebirdBrand.com.