Songkhla pattern wins Batik City costume design competition #SootinClaimon.Com

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Songkhla pattern wins Batik City costume design competition


Nattorn Atitcharungchais Songkhla pattern stood out among hundreds of competitors in the Batik City International Contemporary Thai Costume Design Competition 2021.

Nattorn Atitcharungchai’s Songkhla pattern stood out among hundreds of competitors in the Batik City International Contemporary Thai Costume Design Competition 2021.

Itthipol Khunpluem, the Minister of Culture, presided over the online competition on Saturday.

The contest was held under the concept of bringing together batik fabrics from the three southern border provinces (Pattani, Yala, Narathiwat) and four districts of Songkhla (Chana Thepha, Nathawee, Saba Yoi).

As many as 319 entries were submitted, with five making it to the final round.

Songkhla pattern wins Batik City costume design competitionSongkhla pattern wins Batik City costume design competition

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Nattorn’s work under the concept “Sunset Nostalgia” won the first prize. Her work introduced fabric patterns from Songkhla batik, inspired by the shadow of the sunset on the sea that changes from emerald green to midnight blue and contrasts with another layer with shades of evening sunlight ranging from orange to purple. The dress combined elements of Street Style and the Cultural Twist with ancient Japanese aristocracy.

Songkhla pattern wins Batik City costume design competitionSongkhla pattern wins Batik City costume design competition

The first runner-up was Panupong Khamdee, who used fabric patterns from Batik Derara, Saloma Patek and Dee Na Thap to create a piece under the concept “More in More” by bringing impressions from Hari Raya, the Muslim New Year, to the design.

The second runner-up award went to Leeta Chalitanattakul, who took the history of the fabric from the Kae Phatik entrepreneur to design it under the concept “The beauty of the blind”.

Two other consolation prizes were awarded: to Naphasorn Panichpat, who blended fabric patterns from Raya batik, Kae batik and Adunan batik under the concept of “Ocean Currents”, and to Woranon Wongkitisophon, who took the fabric pattern from Adunan batik to create the concept of “Birth of Southern Thailand”.

Itthiphol congratulated the five winners and hoped that the work of all contestants would spark the use of Thai fabrics from the southern border provinces in a more contemporary form. It is also helping to preserve the national cultural heritage and promote the value of beautiful Thai fabrics and long-standing cultural heritage.

Watch the Fashion Video works from 15 finalists on www.ocac.go.th or YouTube and Facebook of Office of Contemporary Art and Culture.

Published : September 12, 2021

Mikimoto presents precious gifts the timeless beauty of Pearl Month Collection #SootinClaimon.Com

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Mikimoto presents precious gifts the timeless beauty of Pearl Month Collection


Mikimoto, high-end pearl jewelry brand from Japan, welcomes Pearl Month (gemstone for June) with Pearl Month Collection that is filled with unique characters of Mikimoto’s created by haute craftmanship.

Mikimoto presents precious gifts the timeless beauty of Pearl Month Collection

Mikimoto presents the value of purity as gift for all occasion to women. Mikimoto carefully selected the roundest and the most lustrous pearls – the best 1 percent which counts as one in a hundred – together to create jewelries that can be called the “most beautiful”.

The Pearl Month Collection comprises Akoya Pearl Necklace with Diamond that comes in variety of styles of 3 and 5 layers as well as long strands. The necklace is luxuriously designed but also filled with timeless classiness. The same goes with Akoya and Golden South Sea Pearl Necklace with

Diamond. The delicate luster of white Akoya Pearls combines with radiance of golden South Sea pearls and the sparkles of precious diamonds makes a for a perfect, harmonious matching.

Mikimoto presents precious gifts the timeless beauty of Pearl Month CollectionMikimoto presents precious gifts the timeless beauty of Pearl Month Collection

For the women that are enchanted by the charm of white Akoya pearls and golden South Sea pearls, Skipping Rope has created magical pieces for them to choose from. Among them are Akoya and

Golden South Sea Pearl Necklace with Diamond, Akoya and White South Sea Pearl Necklace with Diamond and Akoya Pearl Necklace with Diamond. These are precious gemstones from nature combined with artisanal touches of haute craftsmen and regarded as the elegance Mikimoto is proud to give to all women. Skipping Rope has an outstanding hook-free feature that allows wearers to have fun with the piece – either by tying or clipping on the shortener – to adjust the design to their preference. However they choose to wear it, unique and elegant beauty is ensured.

And for those looking for multi-function pearl necklaces, they cannot take their eyes from Akoya Pearl Necklace, the stunning long strand of white round Akoya pearls. Length can be adjusted to longer or shorter, and the necklace can be transformed into pearl bracelet. Whichever way it is worn, it will be a stunning statement piece. There are also Akoya Pearl Earrings that will become a perfect match with the necklace.

Experience the purity of pearls with meticulous craftsmanship with Pearl Month Collection from Mikimoto at Mikimoto Boutique, Level M of Siam Paragon. For more information, please contact 0-2129-4444.

Published : June 04, 2021

An international exhibition showcases the exquisite art of fabric #SootinClaimon.Com

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An international exhibition showcases the exquisite art of fabric

FashionJan 31. 2021OBI-PegasusOBI-Pegasus

By The Nation

From materials such as silk and fur, conjured with imagination to create beautiful and fine patterns, woven fabric has its own niche in the world of fine art.

In the past, patterns on fabrics illustrated the social class of people. For some people with artistic tastes, like Rolf von Bueren, fabric with fine art has become a collectors’ item with collections from around the world. Von Bueren is renowned not only for having high taste but also for being eagle-eyed in spotting Asian fine arts on fabric. He carefully selects all the great works and rare items from across the world, especially from Asian countries where some of the ancient techniques are at risk of extinction.

19th Century Jamawar Kashmir Shawl Fragment with Bent-Tip and Spear Form Boteh Motifs Made in 1890

19th Century Jamawar Kashmir Shawl Fragment with Bent-Tip and Spear Form Boteh Motifs Made in 1890

With his intention to share all of this knowledge and works to collectors and art lovers, he has organised “Lotus Arts de Vivre: Woven Jewels”, a rare fine art fabric exhibition. Besides pashmina shawls over 200 years old with a complex and traditional weaving technique that is close to extinction, the exhibition also features Obi by Genbei Yamaguchi, the famous Japanese Obi expert and the master of fine art who combines Japanese handicraft and modern art, woven jewels that is unique in Obi fabric pattern and batik fabric handbags from Malaysia mixed with weaving technique from the Support Foundation under Her Majesty Queen Sirikit. The exhibition is honoured by Luckana Kunavichayanont as the storekeeper. Those who are interested can make a reservation at Tel. 089-667-6077 from Sunday until February 28, 10am to 5pm at Lotus Arts de Vivre Gallery, Rama 3.

Rolf von Bueren

Rolf von Bueren

Revealing his obsession for the beauty of textiles, Rolf von Bueren said: “Textile originated from determination and imagination of the weavers, reflecting both way of life and civilization that are unique in each country. It is the cultural heritage of each country. With my work that took me around the globe, especially Asian countries, in search of highly-skilled craftsmen and rare materials to create accessories and home decoration items, I have met numbers of very skillful weavers who are interested in fine art on fabrics that is delicate and beautiful.

“I have started collecting since 1965 — 56 years ago — and would like to share with everyone the beauty of handicraft works.”

Pashmina shawl is from Kashmir in the northern part of India. The items displayed by Rolf are over 200 years old. Each piece of fabric is made using the inner side of the fur of goats in the Himalayan region, which are very soft and delicate, especially goats residing at an high altitude of 4,300 metres. Complicated patterns and combination of natural colours from saffron result in stunning beauty of the fabric which has provided warmth to owners for centuries. It is a pity that this technique of fabric is close to extinction.

Part of the exhibition

Part of the exhibition

Pashmina shawls are valuable collection items that Rolf keeps in a well-controlled lighting and moisturising room with air-conditioning on 24 hours a day, besides regular cleaning to protect the items from insects and bugs. Pashmina shawls displayed at the exhibition are unique in boteh or paisley pattern that is currently very famous in the fashion world. It originated from Persia, and means flowers or bouquet of flowers.

Boteh pattern came to India in the 16th to 19th century during the Mughal empire and was mostly used as shawls representing social class of high society as well as nobility. In the mid-17th century or colonisation era, boteh reached Europe and became one of the most famous patterns in the fashion world.

Pierre Cardin, designer who turned name into brand, dies at 98 #SootinClaimon.Com

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Pierre Cardin, designer who turned name into brand, dies at 98

FashionDec 30. 2020Pierre Cardin in his Paris office in 2016. MUST CREDIT: Bloomberg photo by Marlene AwaadPierre Cardin in his Paris office in 2016. MUST CREDIT: Bloomberg photo by Marlene Awaad

By Syndication Washington Post, Bloomberg · Laurence Arnold

Pierre Cardin, the Parisian designer who forever changed fashion when he broke with French couture houses and offered ready-to-wear clothing in department stores, ultimately transforming his name into a diversified global brand, has died. He was 98.

The Agence France-Presse reported the news, citing his family. France’s Academy of Fine Arts confirmed the news in a tweet.

He lived in Paris and acquired properties including a castle in the south of France once owned by the Marquis de Sade and the Palais Bulles, or “Bubble Palace,” his futuristic mansion in Cannes.

Cardin made his mark artistically in the 1960s as a leading designer of the “Space Age” look, with unisex clothing, bold geometric patterns and the use of vinyl and plastic.

Fashion was just the start of Cardin’s business empire. He went on to sell eyeglasses, umbrellas, perfume, luggage, linens, furniture, mattresses, skis and coffee pots.

“If someone asked me to do toilet paper, I’d do it,” Cardin told the New York Times in 2002. “Why not?”

In 1959, at the Paris department store Printemps, Cardin became the first designer to introduce a ready-to-wear — or “pret-a-porter” — women’s line for a broad audience. With that act of independence, Cardin steered himself away from the haute couture houses that dominated the Paris fashion scene.

“It was Cardin who first equated fashion design with the masses, and he made the notion of luxury for everyone into an international currency,” fashion writer Elisabeth Langle wrote in a 2005 book, “Pierre Cardin: Fifty Years of Fashion and Design.”

“They said pret-a-porter will kill your name,” Cardin said in an interview, “and it saved me.”

He was also a pioneer in men’s fashion. He opened Adam, a boutique featuring printed shirts and ties, in 1957, and three years later presented the first haute couture show for men. His high-buttoned, collarless jackets captured the fancy of four lads from Liverpool, England, and as the Beatles conquered the music world, the Cardin look soared with them.

Cardin leveraged his fame through branding, licensing and franchising. For many years, he said his trademark had 800 licenses in 140 countries. By mid-2017, the number of active Cardin licenses had dropped to about 350.

At times he was cited as an example of licensing run amok. Time magazine, in a 1975 story, called him a “shrewd fantasist who has tacked his name on to just about anything that can be nailed, glued, baked, molded, bolted, braced, bottled, opened, shut, pushed or pulled.”

In 1981 Cardin purchased the landmark restaurant Maxim’s de Paris. True to form, he globalized the Maxim’s brand by franchising branches in Brussels, Beijing, Rio de Janeiro, London and New York, opening Maxim’s hotels and launching a line of Maxim’s luxury products.

The results were mixed. The Brussels and Rio restaurants closed within a few years, and the New York restaurant shuttered in 2000.

Cardin took his clothing to every corner of the globe. He targeted the Japanese market after visiting there in 1957, signed production agreements with the Soviet Union in 1978 and, in 1979, became one of the first western companies to do business in China.

Cardin long ago announced that he intended to sell his empire, which he estimated to be worth at least 1 billion euros.

It wasn’t at all clear that anybody but Cardin could run his runaway brand. Richard Morais, in his 1988 biography “Pierre Cardin: The Man Who Became a Label,” said Cardin was better at spinning — and sometimes embellishing — his image than at running a company.

“The Cardin empire was a giant fungus with its own independent life,” Morais wrote. “Spores of independent licensees grew in the dark and crept into every corner of the earth, fertilized by a steady supply of superb public relations. Sometimes, one would have to think, the empire grew in spite of Cardin.”

Pietro-Costante Cardin, the youngest of 11 children, was born on July 2, 1922, in the Italian village of San Biagio di Callalta, near Venice. His parents were farmers and winemakers whose land and business had been ravaged by World War I. The family moved to southeastern France when Cardin was 3 years old.

In 1944, he arrived in Paris and two years later began working for designer Christian Dior, who was assembling his own fashion house.

He opened his own firm in 1949 and presented his first haute couture women’s collection four years later. He said Argentina’s first lady, Eva Peron, and American actress Rita Hayworth were among his earliest clients.

Cardin’s ballooning bubble dress brought him lasting acclaim after it was introduced in the mid-1950s. In the 1960s, he positioned himself as a futuristic designer attuned to the fantasy of the Space Age. He embellished his outfits with geometric shapes, vinyl, oversized zippers, goggles, visors, even helmets.

“The dresses I prefer are those I invent for a life that does not exist yet: the world of tomorrow,” he said.

A 1966 Time magazine article said Cardin’s clothing for men was growing by $8 million annually, five times the gross of his women’s line, and his customers included actors Gregory Peck, Yul Brynner and George Hamilton. That year Cardin opened a menswear shop in New York City at Bonwit Teller.

He made his first set of haute couture furniture, called “Utilitarian Sculptures,” in 1977.

He expanded his empire in the 1980s, opening boutiques in Paris, Budapest, Beijing and London.

UNESCO, the United Nations office that promotes education and culture, named Cardin a goodwill ambassador in 1991. He also was elected to France’s prestigious Academie des Beaux Arts.

Cardin, who once had a love affair with film star Jeanne Moreau, never married or had children. Moreau died in July 2017.

Bespoke menswear brand Etiquette opens first boutique in Bangkok #SootinClaimon.Com

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Bespoke menswear brand Etiquette opens first boutique in Bangkok (nationthailand.com)

Bespoke menswear brand Etiquette opens first boutique in Bangkok

FashionDec 21. 2020Lertsak Chitvarakorn, Founder and Designer at EtiquetteLertsak Chitvarakorn, Founder and Designer at Etiquette 

By The Nation

New bespoke menswear label Etiquette is officially debuting with a boutique on Pradipat Road this month after discreetly dressing some of Bangkok’s stylish men over several seasons.

Founded by architect Lertsak “Oak” Chitvarakorn, Etiquette aims to bridge the gap between elegant black tie and stylish workwear by focusing on classic tailoring, contemporary fabrics and a refined cut.

“The different facets of a person is what makes an individual, and I find those details inspiring. As an architect, proportion and form are fundamental, and I enjoy applying these principles to tailoring. The attention and art that comes with making a suit are quite similar to designing a space to live in – both require comfort and identity,” Lertsak said.

The boutique features an extensive collection of fabric swatches and patterns for clients to peruse. It also offers a curated selection of ready-to-wear suits.

The showroom-cum- design studio stands out with its stylish turquoise exterior, which transforms into understated elegance inside.

Rare traditional skills on display in masterpiece collection of jewellery and handicrafts #SootinClaimon.Com

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Rare traditional skills on display in masterpiece collection of jewellery and handicrafts (nationthailand.com)

Rare traditional skills on display in masterpiece collection of jewellery and handicrafts

FashionDec 19. 2020

By The Nation

Lotus Arts de Vivre, who combine a perfect mix of beautiful nature and Asian highly-skilled handicraft that has been passed on from generation to generation to create accessories, bags, and home decoration items, celebrated its 38th anniversary with a new masterpiece work from almost lost textile arts and modern twist.

Presents of Presence A Lotus Art de Vivre Masterpiece 2020 collection unveils the masterpiece jewellery collection including bracelets, rings, and earrings from rare deep-water seashells decorated with gold at high value, necklace and earring set made from crafted coconut shell decorated with gold, golden ring decorated with crafted emerald, Yok Thong fabric bag from Nakhon Si Thammarat from Noen Thammang Arts and Crafts Center as well as home decoration items such as a small wooden table, trendy designed lamp, and silver crafted wood in animal shapes, etc.

Nicki von Bueren, CEO of Lotus Arts de Vivre, stated that Lotus Arts de Vivre is an accessory and home decoration brand originated in Thailand. Even though his father, Rolf von Bueren, the founder of the brand, is German and his mother (Helen von Bueren) is half Thai-Scottish, both of them are obsessed and amazed by the beauty of Thai arts and culture. His father always says that “Thailand preserves its handicraft culture much better than most of the Asian countries through the works of arts & crafts centres up until today”.

Rolf von Bueren (left) and Nicki von Bueren (right)

Rolf von Bueren (left) and Nicki von Bueren (right)

He said his family would like to be part of inheriting this beautiful culture so we have created the masterpiece collection including Thai handbag made from 2 pieces of Yok Thong fabric from Noen Thammang Arts and Crafts Center, Nakhon Si Thammarat in blue and red to create a limited edition with 36 bags available. These 2 pieces of fabric are stunningly beautiful and very delicately made mixed with other materials to create a Thai handbag that is trendy, luxury, and matches with the modern lifestyle.

Gold Ring with Rubellite Diamond. 18K Gold Ring embellished with Rubellite, Round Rose Cut, Triangle Rose-cut and Baguette Diamonds. Baguette Diamonds 0.34 ct Triangle Rose Cut Diamond 0.25 ct Round Rose Cut Diamonds 0.02 ct Rubellite 3.31 ct

Gold Ring with Rubellite Diamond. 18K Gold Ring embellished with Rubellite, Round Rose Cut, Triangle Rose-cut and Baguette Diamonds. Baguette Diamonds 0.34 ct Triangle Rose Cut Diamond 0.25 ct Round Rose Cut Diamonds 0.02 ct Rubellite 3.31 ct

Akkharajaya Kaewaphon, Thai fabric expert with more than 10 years of experience and former storekeeper at the Fabric Museum under Her Majesty Queen Sirikit’s Royal Patronage, revealed that in the year 1993, Her Majesty Queen Sirikit visited the people at Ban Noen Thammang and realize their poverty problem with their main income relying on farming. Her Majesty then presented the Arts & Craft Center at Ban Noen Thammang, Amphoe Chian Yai which nowadays is Noen Thammang Arts and Crafts Center. In the process, Her Majesty also commanded that Yok fabric production, which has been forgotten, was to be restored resulting in additional income for the people during off-farming season.

Akkharajaya Kaewaphon

Akkharajaya Kaewaphon

Yok Thong fabric from Nakhon Si Thammarat done by highly-skilled craftsmen is a cultural treasure as it is very complicated to make. Her Majesty Queen Sirikit ordered that the masters from the Arts and Craft Center studied the patterns and production technique which took them 2 years to understand before starting to revitalize it. In the ancient time, Yok Thong fabric from Nakhon Si Thammarat is regarded as top quality and beautiful. It is the fabric that kings presented to his royal families or high-class nobles. At the present, Yok Thong Silk is made for the Royal Khon Performance instead of importing from outside Thailand. It is not available for public purchase and is made from natural colour in red and blue.

Woven Jewelled Silapacheep Handbag with Carved red coral Blooming Roses. Inspired by the foundation laid by Her Majesty Queen Sirikit the Queen Mother, the Silapacheep Silk patterns were elegantly designed by Lotus Arts de Vivre to hand-make this bag. The handle of the bag has been hand carved in Black Wood and ornately decorated with Black Rhodium-plated Sterling Silver. Carefully selected Silapacheep Silk patterns were then woven and covered to form this handbag, which laid the foundation of the embellishments - intricately carved Red Stone roses were set onto the Bag decorated with Rose Cut Diamonds, Iced Diamonds and Pearls.

Woven Jewelled Silapacheep Handbag with Carved red coral Blooming Roses. Inspired by the foundation laid by Her Majesty Queen Sirikit the Queen Mother, the Silapacheep Silk patterns were elegantly designed by Lotus Arts de Vivre to hand-make this bag. The handle of the bag has been hand carved in Black Wood and ornately decorated with Black Rhodium-plated Sterling Silver. Carefully selected Silapacheep Silk patterns were then woven and covered to form this handbag, which laid the foundation of the embellishments – intricately carved Red Stone roses were set onto the Bag decorated with Rose Cut Diamonds, Iced Diamonds and Pearls.

Those who are interested can visit and own the items from December 18 at Lotus Arts de Vivre Boutique, Anantara Siam Bangkok Hotel.

Woven Jewelled Silapacheep Hand bag with Lacquer rooster brooch. A black Thai silk handle in the clutches of Silver Talons and Gold inlay Black Wood beads holds the beautiful Handbag made with Silapacheep Silk from Her Majesty Queen Sirikit’s Silapacheep Arts and Handicrafts Center. Decorated on the side is a Japanese Lacquer Rooster. The frame of the handbag is done in skillful damascene work, hand-designed by master craftsman Ajarn Uthai and fastened with a rich Amethyst and Pink Tourmaline clasp into the bag

Woven Jewelled Silapacheep Hand bag with Lacquer rooster brooch. A black Thai silk handle in the clutches of Silver Talons and Gold inlay Black Wood beads holds the beautiful Handbag made with Silapacheep Silk from Her Majesty Queen Sirikit’s Silapacheep Arts and Handicrafts Center. Decorated on the side is a Japanese Lacquer Rooster. The frame of the handbag is done in skillful damascene work, hand-designed by master craftsman Ajarn Uthai and fastened with a rich Amethyst and Pink Tourmaline clasp into the bag

Jimmy Choo opens 3rd store in Thailand at Central Embassy Mall, Bangkok #SootinClaimon.Com

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Jimmy Choo opens 3rd store in Thailand at Central Embassy Mall, Bangkok (nationthailand.com)

Jimmy Choo opens 3rd store in Thailand at Central Embassy Mall, Bangkok

FashionDec 03. 2020

By The Nation

The glittering designs of Jimmy Shoo have another showcase in Bangkok with the launch of a shimmering new store designed in partnership with New York-based Christian Lahoude Studio.

The outlet at Central Embassy Mall provides a glamorous and sophisticated journey through Choo’s creations with its elegant use of brass and gold ceiling features.

On show are signature and seasonal collections, along with a new selection of festive products designed to add flair to upcoming Christmas and New Year celebrations.

Jimmy Choo: Cinderella edition (Red mix and Rose mix)

Jimmy Choo: Cinderella edition (Red mix and Rose mix)

But the stars of the show are the signature Jimmy Choo Bing slippers, adorned with crystals and pearl bracelet and perfect for a glamourous night out. Meanwhile fairy tales come true with the Cinderella crystal shoes, an iconic glass slipper reimagined with over 7,000 princess-worthy Swarovski crystals.

Jimmy Choo: Cinderella edition

Jimmy Choo: Cinderella edition

Choo has designed an exquisite one-of-a-kind gift box for the crystal stilettos or precious jewellery. For a limited time only, it comes free with the Cinderella shoes or with a one-time purchase over Bt150,000.

Nike taps 3M tech to create kaleidoscopic sneakers #SootinClaimon.Com

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Nike taps 3M tech to create kaleidoscopic sneakers (nationthailand.com)

Nike taps 3M tech to create kaleidoscopic sneakers

FashionNov 26. 2020

By The Nation

Sportswear brand Nike has injected colour into the “new normal” by tapping 3M technology for its latest editions of Force, Air Max and Blazer sneakers being shipped to Thailand.

Surfing a Southeast Asia sneaker boom that’s seen 40 per cent growth in the market this year, Nike has used 3M tech to create a Kaleidoscope Effect in its latest foot candy. The new sneakers sport a dazzling image that changes shape and colour according to the viewer’s perspective.

Four models of Nike 3M shoes are available in Thailand. The Nike Air Force 1 Low 3M comes in four colours – black, blue, red and cyan-yellow. The Nike Blazer Mid Vintage 77 3M comes in six colours – green, white-yellow, white-blue, black, red and blue. The Nike React Vision 3M offers a choice of six colours – red, dark green, black-yellow-pink, blue-orange, white and all black. And the Nike Air Max 95 3M comes in blue-pink, black-white, solid black, red, white and dark green.

The Nike Air Force 1

The Nike Air Force 1

Nike Air Max 95

Nike Air Max 95Nike Blazer Mid VintageNike Blazer Mid Vintage

‘Isaan look’ goes global with Burberry’s first Thai male model #SootinClaimon.Com

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‘Isaan look’ goes global with Burberry’s first Thai male model

FashionNov 18. 2020

By The Nation

Zak Srakeaw has become the first Thai male “face” of international fashion brand Burberry, following in the footsteps of his female compatriot Jan Baiboon.

Jan hit the global limelight when she sashayed down Burberry’s London catwalk in February.

Now, Zak has been chosen to front the “Burberry Holiday 2020” video campaign, currently appearing on screens around the world.

Born in Roi Et province, Zak moved with his mother to Manchester in the north of England at the age of 11.

Despite his classic Isaan looks and 6-foot frame, Zak’s big break in modelling didn’t come easy. He said he faced many disappointments but refused to give up, before finally catching the eye of Burberry.

Burberry taps soccer star Marcus Rashford for charity programs #SootinClaimon.Com

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Burberry taps soccer star Marcus Rashford for charity programs

FashionNov 03. 2020

Marcus Rashford

Marcus Rashford

By Bloomberg
Tiago Ramos Alfaro

British luxury brand Burberry is partnering with the Manchester United’s star and youth advocate to help with a series of charity initiatives.

Soccer player Marcus Rashford was recently thrown into the public spotlight after leading a campaign to provide free meals for the poorest children in England, and helping put pressure on the U.K. government to support struggling families over the holidays.

In picking up on the player’s recent activism, Burberry said Monday it has recruited Rashford to collaborate on programs ranging from education to helping entrepreneurs to support young people.

Burberry is also committing to support Rashford’s childhood centers in Manchester, Norbrook Youth Club and Woodhouse Park Lifestyle Centre, and working with other organizations in the country and abroad.