ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation
http://www.nationmultimedia.com/aec/Unilever-PH-appoints-Dentsu-JaymeSyfu-as-lead-and–30278776.html
Philippine Daily Inquirer
BUSINESS SAT, 6 FEB, 2016 10:26 PM
MANILA – Dentsu JaymeSyfu, a Dentsu Aegis Network brand in the Philippines announced yesterday a strong start to 2016 with a marquee win. In a fiercely contested lead creative and digital AOR pitch by Unilever Philippines, the agency pulled off a major upset by winning lead and digital services for a total of thirteen brands for their local business. This is the first piece of business win for the agency under the new structure.
With effective the second quarter of 2016, Dentsu JaymeSyfu will handle the lead creative duties for the following brands homecare and personal care divisions: Creamsilk, Surf, Breeze, Domex, Sunlight, Cif, and the homecare portal Cleanipedia.
Dentsu Digit led by Managing Director Carlo Ople, won digital AOR for all the brands listed above and additional six brands including: Master, Axe, Eskinol, Block and White, Selecta ice cream, and Magnum.
Dennis Perez, Head of Media at Unilever Philippines was quoted staying: “We are looking forward to an exciting Unilever-Dentsu JaymeSyfu partnership, especially to crafting pioneering, ground-breaking and potentially award winning campaigns for some of our most important brands. Dentsu JaymeSyfu’s quality in creative thinking, original insights and innovative execution are promising ingredients for a fruitful collaboration.”
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