According to TNS, in 2014, around 61 per cent of Thais on Facebook used it to stay updated on news and current affairs, while the study by the American Press Institute in 2015 showed that 88 per cent of millennials in the United States get their news on Facebook.

Facebook has launched many services to facilitate users to stay on Facebook to cater to their daily lifestyle. It has launched Instant Article to facilitate people to simply get news on their Facebook News Feed; then it launched FacebookMention, Facebook Live, 360 Video, and the latest – Facebook Reactions.

Facebook Instant Articles has started beta launch of Instant Articles in Thailand since December last year. Its beta partners include Kom Chad Luek, Daily News, Kapook.com, Khao Sod, Nation TV, Prachachat, Matichon, MGR Online, sanook.com, and Thairath. Yesterday Facebook opening up Instant Articles to all publishers in Thailand.

Currently, there are more than 350 publications around the world that have already joined the Instant Articles program, and more than 100 are already publishing daily.

Meanwhile, Facebook Instant Articles is now available to all iPhone and Android Phone users to experience the faster and more beautiful news stories via the Instant Articles.

Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow publishers to tell great stories that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.Facebook Mentions is designed to be a better way for actors, athletes, journalists and other public figures to stay in touch with their followers and the people and topics they care about. Mentions is available to public figures who are verified on Facebook.

The Facebook Live feature allows people to share live video, tap on Update Status and then select the Live Video icon. People can write a quick description and choose the audience that they want to share with before going live. During broadcasting, they will see the number of live viewers, the names of friends who are tuning in and real-time stream of comments. When ending the broadcast, it will be saved on their Timeline like any other video, which they can then delete or keep for their friends to watch later.

Facebook users can discover live videos from their friends and public figures they follow right in News Feed. While watching a live video, they can tap the Subscribe button to get notified the next time the broadcaster goes live.

Live is also available to public figures and verified Pages, and they are working to bring live video to people using Android phones soon. More information can be found on Learn about Live in their Help Centre.

In December, Facebook started testing the ability of people to share live video on Facebook, and it has been inspiring to see all the ways that people have used Live to connect with their friends and family. In February, it expanded the ability to share live video to everyone in the US via iPhone, and plans to start rolling this out to the rest of the world later.

A 360 video is created with a camera system that simultaneously records all 360 degrees of a scene. Viewers can pan and rotate a 360 video’s perspective to watch it from different angles. These videos have a “360 video” label in the lower left-hand corner and are viewable on computer, iOS devices and Android devices.

Facebook Reactions is now available globally. Facebook Reactions is an extension of the Like button, to give its users more ways to share their reaction to a post in a quick and easy way. To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.

Facebook insists that Facebook is the largest community of news readers in the world, around 670 million people connected to News pages. Facebook’s mission is to help people discover and discuss the news that matters to them.