The Indonesian conglomerate is set to launch Mbiz.co.id in April, which specifically targets businesses and government institutions, unlike Matahari Mall that targets end users.

“Mbiz provides solutions for the procurement process by digitalizing the system, which translates into efficiency,” Adrian Suherman, CEO of Lippo Digital Group, said during a press conference on Tuesday.

In a bid to offer its customers a large variety of products, Mbiz is inviting vendors of a wide range of products to join its platform as suppliers.

Its stated goal is to offer a simple alternative to cumbersome conventional procurement, where a business has to find vendors and compare them one by one, negotiate prices and record transactions manually, which takes a lot of time and effort.

Mbiz aims to expedite procurement by making information from numerous vendors across industries easily available, comparable and transparent. It also offers flexible payment solutions.

The e-commerce site has served only Lippo group’s business units since October last year, selling products from 12 main categories, incluing electronics, furniture, office supplies and packaging. Its vendors include Sony, Phillips, Asus, HP, Samsung and other blue chips companies.

Once it is officially launched next month, Mbiz will start selling heavy machinery, agricultural goods as well as maintenance, repair and overhaul items for businesses and government institutions.

“If we talk about fashion in B2C business, it is going to be the clothing itself, however, in B2B or B2G business, the items are yarn, loom, sewing machines, embroidery machines and fabrics,” said Mbiz co-founder Ryn Hermawan, comparing the business-to-consumer (B2C), business-to-business (B2B) and business to-government (B2G) models.