TCEB sets sights on hosting over 60 international trade shows in 2022

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/business/40010805


The TCEB has set its sights on hosting as many as 63 international trade shows this year for the prioritised industries in Bangkok

TCEB sets sights on hosting over 60 international trade shows in 2022

The Thailand Convention and Exhibition Bureau (TCEB) is steaming ahead with promoting international exhibitions, focusing on six post-pandemic industries – aviation and logistics, future automobiles, integrated medical services, robotics, and digital and technology (5G), the bureau said in press statement.
The TCEB has set its sights on hosting as many as 63 international trade shows this year for the prioritised industries in Bangkok. Several more will be held in other MICE (meetings, incentives, conferences and exhibitions) cities across the country.

“With a strategic location in the heartland of Southeast Asia and the Asean market, Thailand offers exhibitions a strong advantage of tapping the wider market beyond the country,” the bureau pointed ou
“TCEB’s exhibitions department has crafted 360-degree subventions for trade fairs from around the world to co-create a business win-win situation in a market of 660 million Asean citizens.”


The bureau said subventions to start new exhibitions offer five pillars of funding, from preparation, conceptualisation and execution to promotion and facilitation.
It said funding is also available for organising a new show and holding existing ones, while subventions for marketing promotion to attract international pavilions and Asean trade delegates are ready in a bid to “co-create business growth”.

TCEB sets sights on hosting over 60 international trade shows in 2022

The subventions are also designed to cover the virtual space of exhibitions and to secure tech solutions for safe, hygienic events, the press release said.
“Our support schemes will help you achieve a return on investments and on time,” the bureau promised.
The TCEB said that in the pre-pandemic period from 2016-2021, international exhibitions in Thailand attracted approximately 196,000 foreign participants and 22 million local visitors each year, generating an annual national income of more than US$3 billion (THB99.5 billion) and accounting for 55 per cent of the MICE industry.
“Fundamentally, exhibitions are a form of experiential marketing engaging active and highly motivated exhibitors and visitors in a face-to-face environment,” the bureau said.
“Although the impacts of the pandemic have disrupted the exhibition industry as a whole, the crisis has presented organisers with new opportunities.”

TCEB sets sights on hosting over 60 international trade shows in 2022
Many have refreshed perspectives on the market and enhanced the utilisation of digital and innovation technologies, as set forth by the TCEB, the press statement said.
“As the country returned to normalcy in the last quarter of 2021, there are 15 physical and hybrid international shows successfully taking place under TCEB’s MICE safety and hygiene standards,” the bureau added.
For inquiries or more information, contact exhibitions@tceb.or.th.

Published : January 06, 2022

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