Cabinet okays Bt135m budget for beneficial Michelin Guide Thailand project #SootinClaimon.Com

#SootinClaimon.Com : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation.

https://www.nationthailand.com/in-focus/40007112


The Cabinet on Tuesday approved the Tourism Authority of Thailand’s (TAT) proposal to allocate a budget of $4.1 million (THB135.5 million) to support the Michelin Guide Thailand 2022-2026 project, deputy government spokeswoman Traisulee Traisoranakul said.

TAT will pay Michelin Travel Partner France Ltd $820,000 per year to publish and promote Michelin Guide Thailand, a travel guide for famous restaurants in various provinces around the country, including Bangkok, Chiang Mai, Phuket, Phang-nga and Ayutthaya.

The company is obligated to survey restaurants in at least three more provinces, one of which will be in the northeast.

TAT will use its own budget to pay the fee in the first year and the government will allocate additional money for TAT in the following years.

“Michelin will be responsible for sending inspectors to survey and rank restaurants in Thailand based on their standards and publish the annual Michelin Guide Thailand to introduce restaurants that pass their evaluation,” she said.

“Furthermore, the company will allow TAT to present a new award called Michelin Thailand Service Award by TAT to entrepreneurs with outstanding services,” Traisulee said.

ADVERTISEMENT

“The Tourism and Sports Ministry said the previous project, Michelin Guide Thailand 2017-2020, has greatly helped improve the country’s image as a travel destination that is rich in food culture and meets international quality and standards,” she said.

“It has also increased the value and potential of Thai food in global markets, as well as attract world class chefs to work in Thailand and promote investment in the high-end restaurant industry,” Traisulee added.

Related Stories

TAT to launch “Unlock Thailand” scheme, aiming at Asian markets

TAT announces details of domestic travel from today

TAT told to propose plan on reopening five provinces to CCSA on Sept 23

Published : October 06, 2021

By : THE NATION

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s