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DEPA develops B2B platform for Thai tourism

FRIDAY, NOVEMBER 25, 2022

The state-run Digital Economy Promotion Agency (DEPA), in collaboration with private business partner Travizco Technology, a leading Thai travel tech, has introduced ThailandCONNEX as a national tourism platform to help Thai tourism businesses make easier contacts with the world online travel agencies.

This new connection venture focuses on the principle of “win-win sharing income” partly through digital technology to revive the Thai tourism industry after the Covid-19 pandemic. It is expected to boost Thailand’s economy by 12 billion baht.

Asst.Prof.Nuttapon Nimmanphatcharin, President and CEO of Digital Economy Promotion Agency or depa announced at the press conference with Nadhaseth Wongwattanakarn, CEO of Travizco Technology, about cooperation in support and developing platforms ‘ThailandCONNEX’

Nuttapon said that the tourism industry has always been an important engine in driving the Thai economy but behaviour of tourists around the world today prefer to search for and book accommodation, travel and various activities online (OTAs), but Thai tourism operators, especially SMEs, still lack the potential to develop their own online channels and lose a high-profit share when selling services through foreign OTAs. For entrepreneurs who want to increase sales channels and reduce dependence on foreign OTAs, it is difficult to contact OTAs of Thai startups. At the same time, OTAs of Thai startups are growing slowly because of obstacles in terms of funding and credibility. It takes time to access and acquire the tour operators in the system.

Therefore, depa has joined forces with a private sector partner, Travisco Technology Co., Ltd., the country’s leading travel tech, to develop ThailandCONNEX, the national tourism platform to act as an intermediary to connect various types of tourism operators across Thailand with OTAs of Thai startups and OTAs operating around the world. The platform makes it easier for Thai and foreign OTAs to access Thai tourism resources.

Nuttapon Nimmanphatcharin , President and CEO of Digital Economy Promotion Agency (depa).

“ThailandCONNEX is a platform to create business opportunities, reduce dependency on foreign platforms and create added value for the Thai tourism industry. It is expected that there will be more than 100,000 tour operators participating in the platform, with at least 200,000 items of goods and services from tourism operators and expected to create an economic value of more than 12 billion baht, which will help revitalize the economy and be a part in pushing Thailand forward into the digital economy and society era,” Nuttapon said.

Nadhaseth Wongwattanakarn, President and CEO of Travizco Technology.

Nadhaseth Wongwattanakarn, CEO of Travizco Technology, said that Thailand has a very high tourism potential. But Covid has caused the once bustling Thai tourism to become stagnant. Foreign tourists have dropped from 40 million people to less than a million people, and income of more than 3 trillion baht per year to less than 900 billion baht. Operators of accommodations, travel, places and tourism activities including travel agents are all affected.

” Travizco Technology, a travel tech entrepreneur with more than 20 years of experience, is therefore very pleased to cooperate with depa in developing ThailandCONNEX which will help Thai tourism entrepreneurs, especially SMEs to have access to technology. and growing steadily in the midst of the transformation of service models in the digital age,” he said.

ThailandCONNEX is designed to collect Big Data under Personal Data Standards (PDPA) and use AI technology to find characteristics, trends, preferences and needs of tourists. This will be beneficial to entrepreneurs in designing and improving products and services, and to government agencies in formulating promotion policies that will lead to quality tourism along with upgrading Thai tourism operators to be able to compete in the modern era where digital technology plays an important role in daily life. 

ThailandCONNEX also has a Token system that will facilitate tour operators with tools to stimulate tourism. Incentives, Repeat Purchases and Alliance with other entrepreneurs as well.

Tourism operators who are interested in joining the national Thailand CONNEX platform can follow up on the advancement at www.ThailandCONNEX.com

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